Seldas Veranstaltungsservice is a Stuttgart-born booking agency for electronic dance music — built by DJs, for DJs, and run by people who still measure a night by the energy on the floor, not the numbers on a spreadsheet.
Inh. Sevim Atalay · Lehmfeldstr. 3, 70374 Stuttgart
We started because nobody else was doing it right.
In 2019, a handful of Stuttgart DJs and promoters looked at the booking landscape and saw the same thing everywhere: agencies chasing metrics, promoters ghosting artists, and lineups assembled by algorithm. So we built the opposite — an agency where the sound comes first, the logistics are transparent, and every artist owns their bookings.
From a basement studio to a roster that tours six continents, the principle hasn't changed: strip away the noise, expose the structure, let the signal through.
To protect the integrity of underground electronic music by representing artists who refuse to dilute — and connecting them with rooms that crave the real thing.
A booking ecosystem where the music leads and the logistics disappear. Transparent, fast, and built by people who've closed a 6am set.
DJs, promoters, and engineers. Every booking decision passes through people who know what a 4am closer sounds like.
SELDA was founded in a Stuttgart basement studio by a collective of DJs and promoters tired of corporate lineups flattening the underground.
Six resident artists signed on the strength of their sound alone — no metrics, no marketing decks, just the music.
Bookings spread across Berlin, Amsterdam, and Barcelona. The roster doubled to 12 touring artists.
Launched a private dashboard giving every artist direct control over their bookings, confirmations, and schedule.
Roster now tours six continents with confirmed dates in Tokyo, São Paulo, and Melbourne.
Unified the entire ecosystem under one visual language — brutalist, exposed, signal-first.
Read the manifesto, meet the roster, or start a booking.